After many years of sharing content on the web, I have a pretty set routine for when I share content and when I recommend my clients share content. The routine is a bit controversial because I don’t usually recommend sharing things first thing Monday morning – People are busy with getting the week started and aren’t going to give your content the energy or attention you might want.
I also believe that what you are sharing impacts when people will notice it. Books should be talked about Tuesdays – just as bookstores are getting them in. (Yes, with e-books this is slightly less important… But it still holds.) Movie content (reviews, etc.) should be shared over weekends. If you are recommending a movie and you don’t get your content shared by Sunday afternoon, don’t bother. UNLESS the movie is a blockbuster and will have a big second or third weekend.
As for the rest… See below. Feel free to ask me if you have specific content types you want help getting posted!
What’s the best time of the week/day to post a blog post (including tweeting, digg, etc…) to have the best chance of getting the most attention?
Content about new books should be done on Tuesdays, as that is when bookstores get new books in. Content about food should be done just before meal time. Content about sports should be sent within 2 hours of the event in question starting or finishing.
As for time of day, it depends on your content. Avoid too early in the morning and lunch time. If your content is location based, send it during the business day in the time zone for the geographic area.
Content about new websites or software tools should be not be sent first thing in the morning – Your target audience is busy getting ready for the day and picking up the threads of the previous day. For this kind of content, you are better off shooting for mid-morning or late afternoon. (These are the times people are most ready for a quick break. therefore, they are more likely to not just read, but also try the site/tool out.)
That said, anything can be picked up and shared just about anytime. I have found that content and appropriateness matter much more than what time of day you send something. If you have a community that is listening to you, someone will see it. If you don’t have people listening to you, then they won’t.
For more help in pinpointing when to send things, ping me!
Loading tweets...